IKEA is bringing the enchantment of Swedish forests into children’s rooms with their latest collection, SKOGSDUVA. Launching globally in October 2024, this whimsical 20-piece range transforms everyday items into magical playtime adventures.
Imagine a bedroom where bed covers tell stories of woodland creatures, where bath time means becoming a wild lynx, and where soft toys teach children about nature’s most fascinating inhabitants. That’s exactly what SKOGSDUVA delivers, blending practical functionality with imaginative play.
“I drew from my own childhood memories of creating magical forest worlds,” shares collection designer Malin Gyllensvaan. “Each piece invites children to explore nature, even from within their own rooms.”
The collection takes inspiration from Swedish wildlife, featuring clever educational elements woven into everyday items. A hedgehog plush toy demonstrates real animal behavior by rolling into a ball (with child-safe “spines”), while duvet covers showcase animals in different seasons, teaching children about natural cycles and hibernation.
But SKOGSDUVA goes beyond just play. It carries an important environmental message, highlighting Swedish forest animals currently on the Red List of threatened species. Through playful design, children learn about these precious creatures and their habitats.
The timing couldn’t be better. IKEA’s latest Play Report 2024 reveals that only half of children feel satisfied with their playtime, while 54% of parents wish they could play more with their kids. SKOGSDUVA offers a solution by embedding play into daily routines.
“We’re transforming everyday moments into adventures,” explains Maria Törn from Children’s IKEA. “A simple pillow becomes a forest log, and bedtime stories come alive through our designs. It’s about making daily routines something children look forward to.”
The collection marries practicality with imagination: wildlife-inspired bedding sets, animal-themed cushions, and interactive soft toys that make learning about nature feel like an adventure. Each piece is designed to spark curiosity and make the ordinary extraordinary.
Coming to all IKEA markets this October, SKOGSDUVA promises to turn children’s spaces into enchanted forest hideaways where play and learning naturally blend into daily life.
A rising star of the K-pop scene, 18-year-old Danielle from the popular girl group NewJeans, has joined the ranks of ambassadors for the legendary fashion house Celine. The young artist will represent the brand at events and star in advertising campaigns.
Danielle is not the first South Korean celebrity to become the face of Celine. Previously, the fashion house’s ambassadors included BLACKPINK’s Lisa and actor-singer Park Bo Gum. For Danielle herself, this is also not the first experience of collaborating with the fashion world – she has already worked with Burberry, YSL Beauty, Nike and Levi’s. Danielle’s NewJeans colleagues are also luxury brand ambassadors. Haerin represents Dior, Hyein represents Louis Vuitton, and Minji represents Chanel. Last year, the entire team starred in an advertising campaign for Nike Air Max.
The Outfit Mall is a realistic shopping mall located on a dreamy Mediterranean island in Roblox, and inside it, users can now try on Mango products.
Roblox users can purchase digital clothing and Mango Teen merchandise for their avatars and express different aspects of their style through digital fashion.
Mango’s first virtual store at Roblox’s Outfit Mall offers a new experience for Gen Z, whether they want to try on different styles, create their own digital product collections, or even take a selfie to capture a moment in time.
In addition to being able to virtually try on Mango designs available in physical stores, Roblox users can also purchase items through the Roblox Marketplace and gain access to metaverse exclusives during special events.
Deva Cassel at the Alberta Ferretti show in Milan showed off a slightly revealing outfit at the recent Alberta Ferretti show in Milan. The daughter of Hollywood stars Monica Bellucci and Vincent Cassel appeared before the audience in a light lace jumpsuit with a rather deep neckline, emphasizing the slender figure of the young model. The Virgin’s hair was down, and the celebrity had golden shoes on her feet.
The young model walked the catwalk in the Italian brand Alberta Ferretti fall-winter 2024-2025 show in Milan.
Deva was delighted with her participation in the brand’s show. On her Instagram, she published footage of the scene, accompanying them with the words: “All love for Alberta Ferretti.” The beautiful and talented girl once again proved that she can now easily compete in popularity with her illustrious parents.
The star of the TV series “House of the Dragon” shows off a fashionable look with the hottest trends in spring-summer 2023
House of the Dragon star Millie Alcock attended the Miu Miu Women’s Tales event last night. In her image for a fashion event, the actress used the spring-summer 2023 trend – leggings. As you may have noticed, they quickly returned to our lives straight from the 2000s and again captured the fashion world. So scroll down and see how stylish to wear leg warmers in the spring of 2023 using the example of Millie Alcock.
The high-end brand celebrate its 55th anniversaries and its 90th attendance at the “Pitti Immagine Bimbo”, the high-end label staged a fashion show featuring Virginia Bocelli as a special interpreter of the brand’s signature look.
Nothing exemplifies the allure of Italy quite like the Monnalisa, and its 55 years of experience in childrenswear make an authority on the field. The fashion world is looking forward to FW23 with the recent launch of the new SS23 collection in stores and online boutiques.
Monnalisa’s Autumn/Winter 23 collection was presented on Wednesday, January 18th at the Sala della Ronda, Fortezza da Basso, Florence. The fashion show presents the season’s trends in more than 100 contemporary garments. Long skirts, maxi vests and padded nylon coats are just some of the trends. Noble fabrics, Lurex threads, silver bows, natural tones and sophisticated patterns add an element of glamour to the collection. For boys, there are hand-knit velvet cargo pants, washed wool shirts and joggers in stylish prints.
Scroll down to see some highlights from the Autumn/Winter 23 collection.
Heritage denim label Lee Jeans will debut childrenswear in the UK for Autumn/Winter 2022. Lee Jeans, produced under license from Brand Machine Group (BMG), will launch a collection for boys in autumn/winter 2022, followed by a girls collection for spring/summer 2023, covering the ages 3-16. Inspired by Lee Jeans’ “iconic styles,” the pieces come in washes like classic indigo and dark tones, which the brand describes as “timeless bestsellers.” Fits include slim, straight, loose and relaxed styles. The denim will also feature key details such as branded studs, calf finishes and a Lee Jeans patch on the back.
Tom Duncan, BMG Brand Director said: “We wanted to work in denim and to partner with an originator such as Lee is exceptional. The brand’s pioneering spirit and youthful energy matches the group’s commitment to work with only the best within the sector.”
